Monday, May 05, 2008

Drive By Shootings #5: RePhil

A gas station in the Philippines named "RePhil". Business owners must have put together a project team just to come up with this one. How do you think that meeting went?
Team Leader: We want something catchy, easy to remember. Something customers will relate to.

Team Member: How about "RePhil"? Get it? An abbreviation of "Republic of the Philippines" but also sounds like "Refill", like you do with your gas tank. Witty and patriotic.

Team Leader: Genius! Let's take a vote. Great, it's unanimous. Somebody give that man a cookie! Nice work people. Let's get out of here and pick-up our paychecks. Oh yeah, put down 8 hours for meeting duration.
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